Basketball Africa League Announces Roster of Partners for Playoffs and Finals Underway Now in South Africa
The semifinals will take place tomorrow, Wednesday, June 11 when Al Ahli Tripoli (Libya) takes on APR (Rwanda) at 4:00 p.m. CAT and Al Ittihad (Egypt) plays Petro de Luanda (Angola) at 7:00 p.m. CAT
PRETORIA, South Africa, June 10, 2025/APO Group/ --
<ul>
	<li>Energade, Hyundai and Uber Join BAL&rsquo;s&nbsp;Existing Partner Roster that Features Rwanda Development Board, NIKE, Jordan Brand, Wilson, Afreximbank, Castle Lite, Hennessy, RwandAir and ServiceNow.</li>
	<li>Semifinals Tomorrow Will Feature Al Ahli Tripoli (Libya) vs. APR (Rwanda) at 4:00 p.m. CAT and&nbsp;Al Ittihad (Egypt) vs. Petro de Luanda (Angola) at 7:00 p.m. CAT.</li>
</ul>




The Basketball Africa League (BAL)&nbsp;(<a href="https://apo-opa.co/3FwN7eP">BAL.NBA.com</a>)<span data-contrast="none" xml:lang="EN-US"> today announced </span>the league&rsquo;s roster of marketing and merchandising partners for the 2025 BAL Playoffs that are underway now at the SunBet Arena in Pretoria, South Africa, and will culminate with the 2025 BAL Finals on <span data-contrast="auto" xml:lang="EN-US">Saturday, June</span> 14 at 4:00 p.m. CAT.&nbsp;&nbsp;


The new partners &ndash; Energade, Hyundai and Uber &ndash; are engaging fans in South Africa throughout the Playoffs and Finals and join the BAL&rsquo;s existing partner roster that features Foundational Partners Rwanda Development Board, NIKE, Jordan Brand and Wilson, as well as marketing partners Afreximbank, Castle Lite, Hennessy, RwandAir and ServiceNow.&nbsp;


The 2025 BAL Playoffs, which are being held in South Africa for the first time, have featured the <span data-contrast="none" xml:lang="EN-US"><span data-ccp-charstyle="Hyperlink">top eight teams</span></span>&nbsp;(<a href="https://apo-opa.co/4e0OKOy">https://apo-opa.co/4e0OKOy</a>)&nbsp;<span data-contrast="none" xml:lang="EN-US">from the three conference group phases that were held in </span><span data-contrast="auto" xml:lang="EN-US">Rabat, Morocco; Dakar, Senegal; and Kigali, Rwanda in April and May</span><span data-contrast="auto" xml:lang="EN-GB">.&nbsp; </span>The <span data-contrast="none" xml:lang="EN-GB"><span data-ccp-charstyle="Hyperlink">semifinals</span></span><span data-contrast="auto" xml:lang="EN-GB">&nbsp;(</span><a href="https://apo-opa.co/3FwN7ePschedule">https://apo-opa.co/3FwN7ePschedule</a>)<span data-contrast="auto" xml:lang="EN-GB"> will take place </span>tomorrow, Wednesday, June 11 when Al Ahli Tripoli (Libya) takes on APR (Rwanda) at 4:00 p.m. CAT and Al Ittihad (Egypt) plays&nbsp; Petro de Luanda (Angola) at 7:00 p.m. CAT.&nbsp; <span data-contrast="auto" xml:lang="EN-US">Tickets are on sale now at </span><a href="https://apo-opa.co/3FwN7ePtickets" rel="noreferrer noopener" target="_blank"><span data-contrast="none" xml:lang="EN-US"><span data-ccp-charstyle="Hyperlink">BAL.NBA.com</span></span></a><span data-contrast="auto" xml:lang="EN-US"> and</span> <a href="https://apo-opa.co/3Hzsi2K" rel="noreferrer noopener" target="_blank"><span data-contrast="none" xml:lang="EN-US"><span data-ccp-charstyle="Hyperlink">Ticketmaster.co.za</span></span></a><span data-contrast="auto" xml:lang="EN-US">.</span>&nbsp;


Below are highlights of the partner activations throughout the BAL Playoffs and Finals:&nbsp;


<strong>Energade</strong>&nbsp;


<ul>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-listid="9" role="listitem" style="clear:both;">
	As the Official Sports Drink Partner of the BAL Finals, Energade is hosting fan engagement activities in the BAL Fan Zone outside of the SunBet Arena where fans can stay active and hydrated.&nbsp;&nbsp;

	</li>
</ul>

<strong>Hyundai</strong>&nbsp;


<ul>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-listid="9" role="listitem" style="clear:both;">
	As an Associate Partner of the BAL Playoffs and Finals, Hyundai is featured prominently with vehicle displays in the BAL Fan Zone and at the arena entrance.&nbsp;&nbsp; Fans engaging with the brand have the opportunity to win Hyundai and BAL merchandise and prizes.&nbsp;

	</li>
</ul>

<strong>Uber</strong>&nbsp;


<ul>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="1" data-font="Symbol" data-leveltext="" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-listid="10" role="listitem" style="clear:both;">
	<span data-ccp-charstyle="Strong">Through the </span><span data-ccp-charstyle="Strong">BAL</span><span data-ccp-charstyle="Strong">&rsquo;s </span><span data-ccp-charstyle="Strong">collaboration </span><span data-ccp-charstyle="Strong">with Uber Eats, fans can conveniently order food from in-arena vendors right from their seats, with pickup available </span><span data-ccp-charstyle="Strong">at</span><span data-ccp-charstyle="Strong"> a dedicated area o</span><span data-ccp-charstyle="Strong">n</span><span data-ccp-charstyle="Strong"> the concourse</span><span data-ccp-charstyle="Strong">.</span>&nbsp;&nbsp;&nbsp;

	</li>
</ul>

<ul>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="2" data-font="Symbol" data-leveltext="" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-listid="10" role="listitem" style="clear:both;">
	<span data-ccp-parastyle="Normal (Web)">Uber renamed the arena drop-off location in the Uber Rides </span><span data-ccp-parastyle="Normal (Web)">A</span><span data-ccp-parastyle="Normal (Web)">pp to &ldquo;</span><span data-ccp-parastyle="Normal (Web)">SunBet</span><span data-ccp-parastyle="Normal (Web)"> Arena &ndash; Home of the</span><span data-ccp-parastyle="Normal (Web)"> BAL</span><span data-ccp-parastyle="Normal (Web)"> Finals.&rdquo;</span>&nbsp; <span data-ccp-parastyle="Normal (Web)">The </span><span data-ccp-parastyle="Normal (Web)">A</span><span data-ccp-parastyle="Normal (Web)">pp </span><span data-ccp-parastyle="Normal (Web)">also </span><span data-ccp-parastyle="Normal (Web)">features</span><span data-ccp-parastyle="Normal (Web)"> BAL </span><span data-ccp-parastyle="Normal (Web)">promotions</span> <span data-ccp-parastyle="Normal (Web)">offer</span><span data-ccp-parastyle="Normal (Web)">ing</span><span data-ccp-parastyle="Normal (Web)"> fans discounted tickets</span><span data-ccp-parastyle="Normal (Web)"> to the Playoffs and Finals</span><span data-ccp-parastyle="Normal (Web)">.</span>&nbsp;

	</li>
</ul>

<strong>Afreximbank</strong>&nbsp;


<ul>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-listid="9" role="listitem" style="clear:both;">
	As an Official Partner of the BAL, Afreximbank is supporting the off-court development of BAL players through BAL Advance, providing targeted training in areas such as nutrition, mental health, and financial literacy.&nbsp;

	</li>
</ul>

<ul>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="4" data-font="Symbol" data-leveltext="" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-listid="9" role="listitem" style="clear:both;">
	Afreximbank is helping promote African creative talent by supporting emerging designers and showcasing their work through industry networking events organized by the league and at merchandise stands in the BAL Fan Zone.&nbsp;

	</li>
</ul>

<strong>Castle Lite&nbsp;</strong>


<ul>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="3" data-font="Symbol" data-leveltext="" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-listid="10" role="listitem" style="clear:both;">
	<span data-ccp-parastyle="Normal (Web)">Castle Lite, the Official Beer Partner of the BAL, </span><span data-ccp-parastyle="Normal (Web)">is engaging</span><span data-ccp-parastyle="Normal (Web)"> fans through a range of on-court and in-arena experience</span><span data-ccp-parastyle="Normal (Web)">s</span><span data-ccp-parastyle="Normal (Web)">.</span>&nbsp;&nbsp;

	</li>
</ul>

<p paraeid="{d298d304-f93b-49a5-80bb-0bf7237a9a70}{253}" paraid="829572308"><strong><span data-contrast="auto" xml:lang="EN-US">Hennessy</span>&nbsp;</strong>


<ul>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="4" data-font="Symbol" data-leveltext="" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-listid="10" role="listitem" style="clear:both;">
	<span data-ccp-parastyle="Normal (Web)">Hennessy, the Official Spirit of the BAL, </span><span data-ccp-parastyle="Normal (Web)">is</span> <span data-ccp-parastyle="Normal (Web)">engaging </span><span data-ccp-parastyle="Normal (Web)">fans with a premium courtside experience at The Hennessy Lounge</span><span data-ccp-parastyle="Normal (Web)">.</span>&nbsp; <span data-ccp-parastyle="Normal (Web)">The Hennessy Lounge </span><span data-ccp-parastyle="Normal (Web)">is</span> <span data-ccp-parastyle="Normal (Web)">also </span><span data-ccp-parastyle="Normal (Web)">host</span><span data-ccp-parastyle="Normal (Web)">ing</span><span data-ccp-parastyle="Normal (Web)"> the brand&rsquo;s guests, including celebrities and influencers</span><span data-ccp-parastyle="Normal (Web)">.&nbsp;</span>&nbsp;&nbsp;

	</li>
</ul>

<strong>NIKE&nbsp;</strong>


<ul>
	<li aria-setsize="-1" data-aria-level="1" data-aria-posinset="5" data-font="Symbol" data-leveltext="" data-list-defn-props="{&quot;335552541&quot;:1,&quot;335559685&quot;:720,&quot;335559991&quot;:360,&quot;469769226&quot;:&quot;Symbol&quot;,&quot;469769242&quot;:[8226],&quot;469777803&quot;:&quot;left&quot;,&quot;469777804&quot;:&quot;&quot;,&quot;469777815&quot;:&quot;hybridMultilevel&quot;}" data-listid="10" role="listitem" style="clear:both;">
	<span data-ccp-parastyle="Normal (Web)">Three-time WNBA MVP </span><span data-ccp-parastyle="Normal (Web)">A&rsquo;ja</span><span data-ccp-parastyle="Normal (Web)"> Wilson </span><span data-ccp-parastyle="Normal (Web)">is gifting</span><span data-ccp-parastyle="Normal (Web)"> gift pairs of her newly launched </span><span data-ccp-parastyle="Normal (Web)">NIKE </span><span data-ccp-parastyle="Normal (Web)">A&rsquo;One</span><span data-ccp-parastyle="Normal (Web)"> sneakers to the girls </span><span data-ccp-parastyle="Normal (Web)">participating</span><span data-ccp-parastyle="Normal (Web)"> in the BAL4Her U</span><span data-ccp-parastyle="Normal (Web)">-</span><span data-ccp-parastyle="Normal (Web)">23 </span><span data-ccp-parastyle="Normal (Web)">c</span><span data-ccp-parastyle="Normal (Web)">amp</span><span data-ccp-parastyle="Normal (Web)"> that is being held in conjunction with the Playoffs and Finals, marking</span><span data-ccp-parastyle="Normal (Web)"> the first time her shoes are </span><span data-ccp-parastyle="Normal (Web)">being </span><span data-ccp-parastyle="Normal (Web)">distributed </span><span data-ccp-parastyle="Normal (Web)">in Africa</span><span data-ccp-parastyle="Normal (Web)">.</span>&nbsp; <span data-ccp-parastyle="Normal (Web)">The camp</span><span data-ccp-parastyle="Normal (Web)"> is taking </span><span data-ccp-parastyle="Normal (Web)">place from June 9</span><span data-ccp-parastyle="Normal (Web)">-</span><span data-ccp-parastyle="Normal (Web)">14</span><span data-ccp-parastyle="Normal (Web)">,</span> <span data-ccp-parastyle="Normal (Web)">with former WNBA </span><span data-ccp-parastyle="Normal (Web)">player </span><span data-ccp-parastyle="Normal (Web)">Edniesha</span><span data-ccp-parastyle="Normal (Web)"> Curry </span><span data-ccp-parastyle="Normal (Web)">returning as camp director</span><span data-ccp-parastyle="Normal (Web)"> for the second consecutive year.</span>

	</li>
</ul>


Distributed by APO Group on behalf of Basketball Africa League (BAL).